Daniel Lee

President and CEO

“Without putting in any effort, it is impossible to see the fruits of the harvest.”

BSE Leadership Page

Daniel Lee’s expertise in electronics and semiconductor technology was honed through his work with various technology companies in South Korea during the early 1980s, including Philips Electronics. His strategic insights and leadership helped these companies achieve multi-million-dollar sales figures. In 1989, drawing on over 30 years of experience in electrical engineering and semiconductor consulting, he founded Big Shine Worldwide, Inc. His vision was not only to create a successful company but also to expand its operations globally. This vision came to fruition as Big Shine established multiple divisions worldwide, including specialized units in LED lighting and photovoltaic modules manufacturing, all while maintaining strong international ties.

At Big Shine, we understand that leadership is reflected in the unity and achievements of the team it guides. We take pride in every member of our team, from our dedicated engineers to our exceptional customer service representatives. Our aspiration is to continue growing, making meaningful contributions to society, and fostering a culture of excellence.

Daniel Lee’s dedication to eco-friendly practices and responsible resource management has been a guiding principle for our operations. His commitment influences every aspect of our business, from product development to community engagement. Together, we actively contribute to a greener future, ensuring that our operations not only meet the highest standards of efficiency but also positively impact the environment and our communities. It is this combination of visionary leadership, innovative solutions, and community involvement that propels Big Shine toward a brighter, more sustainable future.


Eduard A. Rodriguez

Executive Director 

“I thrive on guiding others and leading by action, not from an office but out in the field.” 

Big Shine Energy’s Executive Director Eduard Rodriguez has led his team to help some of the top companies in the nation make the switch to LED technology. As a hands-on executive, Rodriguez leads by example, getting involved in every aspect of the operations at Big Shine Energy to guarantee we are delivering top quality products and excellent service. He leads our energy auditors and energy efficiency consultants in auditing as well as every aspect of Big Shine’s full turnkey solution business model. He is an expert in photometric modeling and has applied his skills to include solar photovoltaic siting, modeling, financing and installation.
In serving Big Shine’s diverse and growing customer base, Rodriguez has traveled across almost every continent across the globe. In addition to onsite supervising of lighting, solar and energy audits and installations, Rodriguez is a regular presenter at Sustainability Events and has produced many educational videos and webinars to promote government and corporate operations savings through our state-of-the-art energy solutions.
Serving, sharing and communicating are the cornerstones of Rodriguez’s approach to making Sustainability a goal that benefits everyone. His mission is to ensure that Big Shine fulfills President Lee’s vision to reduce carbon emissions and contribute to a cleaner global environment.