Daniel Lee

President and CEO

Without putting in any effort, it is impossible to see the fruits of the harvest.

Dan Lee’s background in electronics and semiconductor technology began while working in various technology companies in the early 1980’s, including Philips Electronics. After successfully helping various companies reach multi-million dollar sales, he founded Big Shine.

Since then, Big Shine has been supplying companies such as Samsung, LG and Hyundai with electronic components for cell phones, TVs and other devices. Today, Big Shine has manufacturers throughout Asia to ensure a continuity of supply.

As LED chips are essentially semiconductors, Lee naturally moved into the LED lighting industry. And as his understanding of the benefits of reduced energy consumption grew, so did his passion for this revolutionary technology. As a result, he formed Big Shine LED to begin producing LED lights and Big Shine Energy to provide direct consultation services to companies.

Big Shine LED is now manufacturing LED light fixtures with high quality LED chips to ensure lasting performance. Lee’s goal for 2018 is to establish manufacturing facilities throughout the United States. Big Shine Energy also continues consultation services and maintaining direct communication with facilities managers and building owners to better design lighting fixtures based on real-world requirements.

August Kruesi

Chief Technology Officer

As Big Shine LED’s CTO, Kruesi ensures Big Shine is using the latest and best technology in LED lighting. Lighting is not new to Kruesi, great grandson of John Kruesi—the head machinist for Thomas Edison, who worked on some of Edison’s most important inventions, including the incandescent light bulb and electric lighting. August Kruesi has led an engineering career across multiple industries, including aviation, aerospace, biomedical components, and industrial safety.

Eduard Rodriguez

Executive Director

As Big Shine Energy’s Executive Director, Rodriguez has led his team to help some of the top companies in the nation make the switch to LED technology. As a hands-on executive, Rodriguez leads by example, getting involved in every aspect of the operations at Big Shine to guarantee we are delivering top quality products and excellent service. His main goal is to ensure Big Shine does its part in helping to reduce carbon emissions and contribute to a cleaner global environment.

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